4 phases of digital transformation
Digital transformation is a process that begins with an internet presence and is consolidated with the automation of operations. Many SMEs believe that only online stores need to make their digital transformation. Confusing electronic commerce with the concept of “ebusiness” or digital company is a very common mistake. “When we talk about a digital transformation, we are talking about a much broader concept than simple electronic commerce,” explains Luna, who has been advising SME owners on strategic decision-making for more than 10 years. One of the reasons for this confusion is that digital transformation is a very “ethereal” concept for SMEs, who see it as something distant or ambiguous. "Today everyone is talking about digital transformation, but the big question for the owner of the SME is how to land it, what it is and what it implies," he questions. In an interview with SME Expert, Luna clarifies what digital transformation is and what it is not, as well as the objecti...