World and people

In 2021  Mexico,  Brazil  and Argentina   are the most influential Latin American countries according to the latest  Global Soft Power Index 2021 report by Brand Finance , the leading independent intangible valuation consultancy whose rankings comply with ISO 10668 and ISO 20671 of brand valuation and evaluation respectively and that contributes with its brand value database to create one of the indicators of the Global Innovation Index (GII) of the UN. Germany  snatches the throne from the United States and becomes the most influential nation in the world while the  United States  falls to sixth position. The former Secretary of State of the United States,  Hillary R. Clinton , participated in the Global Soft Power Summit 2021, organized by Brand Finance where the Global Soft Power Index 2021 report was presented, the most comprehensive research study in the world on the perceptions of national brands, which collects opinions from 75,000 res...

 Follow and be followed The "follow for follow" is the basic technique of fans of social networks and, in particular, the most used technique on Instagram: follow me, I follow you, simple, clear and perhaps effective... But let's go step by step. The first reason you might do this, especially if you're trying to grow your profile, is to let everyone know that your account follows those who follow it. But the initial problem would be: is this really what you want for your business? Are you aspiring to have more followers? Are you interested in this information? And if so, why? Following to be followed involves following others in a non-selective way. Having a profile with a lot of followers, on a first superficial analysis, gives you a bit of credibility by giving you the “interesting profile” label. But this is not always the case and, above all, it may not be enough. Do you follow someone without knowing why? Starting to follow anyone who follows you or giving our fo...